Why was Brazil elected as the host country for the 2027 Women’s World Cup?

Brazilian bid prevailed over the joint campaign of Germany, Belgium and the Netherlands
by
Josué Seixas
2024-05-17 14:24:20

FIFA confirmed, in the early hours of this Friday (17th), Brazil as the host country for the 2027 Women’s World Cup. The Brazilian bid surpassed the European proposal – formed by Germany, Belgium and the Netherlands – with 119 votes against 78 from the Europeans during the FIFA Congress, held in Bangkok, Thailand.

The Brazilian bid arrived at the FIFA Congress with a slight favorite status thanks to the report suggested by the highest entity of football after analyzing the competing countries. The main factors that weighed in the choice of Brazil were the infrastructure inherited from the 2014 men’s World Cup and the support of the Federal Government.

Brazil will host the 2027 Women’s World Cup

Brazil will host the 2027 Women’s World Cup. The green and yellow campaign defeated the European alliance formed by Germany, Belgium and the Netherlands at the FIFA Congress, held in the early hours of this Friday (17th), in Bangkok (Thailand), by 119 to 78.

The voting at the FIFA event had 207 voters (associations affiliated with the highest football entity, excluding the candidate countries). Germany, Belgium, Brazil and the Netherlands did not participate in the election.

Details of Brazil’s bid

The Brazilian bid, led by the CBF and with the support of the Federal Government, defended its thesis on six pillars: economic, social and environmental sustainability, sports development, women’s leadership in the football ecosystem, women’s rights and consumption potential.

Under the slogan “A Natural Choice”, Brazil had the support of countries from all continents so that the Women’s World Cup can be a catalyst for opportunities for women.

The Brazilian campaign prevailed over the Europeans due to the experience and infrastructure inherited from the 2014 men’s World Cup and the guarantees offered by the Federal Government.

Impactful presentation

In addition to the presentations to the voters in recent months, Brazil had 15 minutes to conclude its thesis led by presenter Duda Pavão, who interacted with a virtual assistant named Iara and made references to Brazilian culture, the natural riches of the continent and indigenous peoples, as well as messages of support from personalities linked to football and ministers Anielle Franco (Racial Equality), Sonia Guajajara (Indigenous Peoples), Luciana Santos (Science and Technology) and Margareth Menezes (Culture).

Celebration in Thailand

The Brazilian delegation that accompanied the Congress directly from Thailand was formed by Ednaldo Rodrigues (CBF president), André Fufuca (Minister of Sports), Aline Pellegrino (2007 World Cup runner-up and Women’s Competitions Manager at CBF), Kerolin (national team striker), Formiga (the only athlete to play in seven FIFA World Cups), consultants Valesca Araújo, Jacqueline Barros and Manuela Biz, and consultant Ricardo Trade.

Which cities should host the 2027 Women’s World Cup?

Brazil’s campaign to host the 2027 Women’s World Cup was a success and the highest football entity is likely to use most of the cities that hosted the men’s tournament in 2014.

The trend is for the entity to use ten stadiums from the 2014 World Cup in the next world championship on Brazilian territory: Arena Castelão (Fortaleza), Arena da Amazônia (Manaus), Arena de Pernambuco (Recife), Arena Fonte Nova (Salvador), Arena Pantanal (Cuiabá), Beira-Rio (Porto Alegre), Neo Química Arena (São Paulo), Mané Garrincha (Brasília), Maracanã (Rio de Janeiro) and Mineirão (Belo Horizonte).

Brazil’s proposal suggested that the Maracanã be the venue for the opening and final. The semifinals would be at Neo Química Arena and Mané Garrincha, and the Mineirão would host the third-place decision.
In addition to the stadiums, Brazil signaled 44 training centers around the country and 39 hotels in the cities that will host the matches.